Sports and Entertainment Marketing I Exam Review 100 Questions

When a professional football expansion team is established in a community, the economic impact might result in

• increased job creation and more consumer spending.
• business closures, job layoffs, and high inflation rates.
• more tourism, lower tax rates, and high interest rates
• higher tax rates and fewer financial investment opportunities.

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax,parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.

• total
• indirect
• fiscal
• direct

A unique characteristic of the sport industry is that it seeks to attract markets that

• demand mostly tangible products.
• have consumers with artistic talent.
• include spectators and participants.
• are concerned with environmental issues.

One characteristic of event marketing involves promoting and selling a(n)

• tangible product.
• unique experience.
• nonperishable item.
• physical appeal.

One of the main differences between professional and amateur athletes is that for professionals, the game is often

• their occupation.
• closed to the public.
• free of charge.
• played for enjoyment.

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

• labor unions.
• trade associations.
• sanctioning bodies.
• professional societies.

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:

• Researching the target audience
• Conducting test drives
• Taking ticket orders
• Buying commercial time on television

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• Promotions 
• Advertising
• Media relations
• Community relations

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.

• inconsistent
• perishable
• tangible
• consistent

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

• awareness.
• image.
• image extension.
• loyalty.