Sports Marketing Review 2

What is psychographic segmentation?

• the division of a market on the basis of customers' response to a product
• the division of a market on the basis of its physical and social characteristics
• the division of a market on the basis of where customers are located
• the division of a market on the basis of customer's lifestyles and personalities

Which of the following definitions describes marketing promotion?
_{Hint: When in doubt picking the longest one usually works out.}

• plans of action for achieving goals and objectives
• the arrangement by which businesses or individuals can purchase now and pay later
• marketing element focusing on considerations in getting a selected product in the right place at the right time
• the marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products

Why is it important to create positive relationships between sport/event organizations and the community at large?

• Because members of the business community can then reduce their sponsorships.
• Because public tax initiatives are sometimes needed to build or maintain facilities.
• Because all of the community members are already part of the spectator fan base.
• Because community support always decreases the need to attract tourist to the area.

What is a sports marketing plan?

• the company's configuration of employees for accomplishing specific business tasks; how the business is organized
• a set of procedures or strategies for attracting the target customer to a sports business
• a marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion ✓d.
• an outline or a series of steps or goals used by an individual or business designed to accomplish a financial goal

What is the purpose of the executive summary in a sports marketing plan?

• to list marketing objectives
• to describe the desired target market
• to assess the company's current marketing situation
• to serve as an introduction

What is a sponsorship proposal?

• a set of procedures or strategies for attracting the target customer to a business
• a marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion
• an outline or a series of steps or goals used by an individual or business designed to accomplish a financial goal
• the formal document spelling out what will be exchanged in a sponsorship agreement including the costs, that may be accepted, rejected and/or amended

Marketing efforts help to RAISE prices.

• True
• False

One of the reasons sponsorship fail is because sponsorship has too many measurable objectives.

• True
• False

Which of the following is NOT a component of sponsorship proposals?

• Payments Made to Athletes
• Background of the Property
• Price for purchasing the sponsorship
• List of Sponsorship Rights and Benefits

What is behavioral segmentation?

• the division of a market on the basis of customers' response to a product
• the division of a market on the basis of its physical and social characteristics
• the division of a market on the basis of where customers are located
• the division of a market on the basis of customers' lifestyles and personalities