Marketing, Dynamic Markets, Market Size
Authored by Matthew Lawrence
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10th Grade
Used 35+ times
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do the 'Marketing' department do?
Advertising & Research
Look after money
Background jobs & tasks
Look after technology
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which does not belong to the marketing mix?
Person
Place
Promotion
Price
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a better definition of 'Geographical' segmentation?
How customers behave; do they impulse buy?
Features such as age, gender
Customer lifestyle
Where customers live
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a better definition of 'Demographic' segmentation?
How customers behave; do they impulse buy?
Features such as age, gender
Customer lifestyle
Where customers live
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a better definition of 'Behavioural' segmentation?
How customers behave; do they impulse buy?
Features such as age, gender
Customer lifestyle
Where customers live
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a better definition of 'Psychographic' segmentation?
How customers behave; do they impulse buy?
Features such as age, gender
Customer lifestyle
Where customers live
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is true of niche markets?
You sell undifferentiated products
You sell differentiated products
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