Marketing, Dynamic Markets, Market Size

What do the 'Marketing' department do?

• Advertising & Research
• Look after money
• Background jobs & tasks
• Look after technology

Which does not belong to the marketing mix?

• Person
• Place
• Promotion
• Price

Which is a better definition of 'Geographical' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is a better definition of 'Demographic' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is a better definition of 'Behavioural' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is a better definition of 'Psychographic' segmentation?

• How customers behave; do they impulse buy?
• Features such as age, gender
• Customer lifestyle
• Where customers live

Which is true of niche markets?

• You sell undifferentiated products
• You sell differentiated products

Which is true of mass markets?

• You sell undifferentiated products
• You sell differentiated products

Which is not normally used to work out market share?

• Number of sales
• Value of sales
• Number of businesses

What is a dynamic market?

• One that only grows
• One with slow (or very minor) growth or retraction
• One that changes rapidly
• One with many businesses