Entrepreneurship - Chapter 5

Entrepreneurship - Chapter 5

10th - 12th Grade

20 Qs

quiz-placeholder

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Entrepreneurship - Chapter 5

Entrepreneurship - Chapter 5

Assessment

Quiz

Life Skills

10th - 12th Grade

Medium

Created by

Renni Diez

Used 33+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The U.S. has changed from a product-driven market to a consumer-driven market.

true
false

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

All the different products/services a business sells.

marketing mix
product mix
marketing strategy
marketing plan

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

the name, symbol, or design used to identify your product

feature
brand
package
label

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Wal-Mart is known for having the lowest prices for everyday items.  This is known as ______.

branding
labeling
positioning
features

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

For many businesses, a small % of product selection makes up the majority of revenue.

true
false

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Price is one of the elements of ____________.

the competition
the marketing mix
the channel of distribution
market research

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Frito Lay is a leader in the potato chip industry.  They lead this industry with about 60% of the ___________.

return on investment
market share
positioning
trade discounts

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