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The division of a market on the basis of customers' response to a product

• Demographic segmentation

• Behavioral segmentation

The division of a market on the basis of its physical and social characteristics

• Demographic segmentation

• Behavioral segmentation

A customer or potential customer who purchases goods or services to satisfy personal desires

• Geographic segmentation

• Consumer market

The division of a market on the basis of where customers are located

• Demographic segmentation

• Geographic segmentation

A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods

• Industrial market

• Consumer market

The way in which people lead their daily lives; determined by their income, interests, and activities

• Lifestyle

• Market segment

A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire

• Market

• Lifestyle

One of the groups into which the total market is divided

• Market segment

• Mass marketing

The division of a total market into smaller, more specific groups

• Mass marketing

• Market segmentation

Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing

• Mass marketing

• Market segmentation