Market Research Unit Review
Authored by Catherine Casares
Professional Development, Other
10th - 12th Grade
Used 21+ times
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A personal interview response to a new cereal packaging design
Primary Data
Secondary Data
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A US Government demographic report
Primary Data
Secondary Data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing research conducted by Proctor & Gamble for a new dishwashing liquid
Primary Data
Secondary Data
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A survey conducted in a supermarket by a representative of a new ice cream manufacturer
Primary Data
Secondary Data
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A school-wide poll conducted for a new program to be rolled out during CT
Primary Data
Secondary Data
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Census data from the state of Virginia
Primary Data
Secondary Data
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step to market research?
Obtaining Data
Analyzing Data
Recommending Solutions to the Problem
Defining the Problem
Applying the Results
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