Social Media Marketing

Before you embark on social media marketing, you need to develop a Customer Profile. What are the different components of a customer profile? Tick all that apply.

• Demographics

• Pain Points and Solution

• Purchase Patterns

• Calendar of Events

• Online Behaviours

Social Media Marketing can only be used for creating Awareness and Consideration for brands and companies.

• True

• False

Can you highlight which of these sentences about blogging are false? You may tick more than one answer.

• Nobody writes blogs anymore – they are irrelevant.

• A page on your corporate website with updated articles

• Needs to be viral in order to succeed

• Is an important strategy for Search Engine Optimization (SEO)

• Can embed videos and images in a blog post

How do you generate shareable content on social media? What are the types of content that are more likely to “go viral”? Tick all that apply.

• A complete list of your latest product features

• Happy photo of your CEO’s birthday party

• Story of how you rose from bankruptcy to become a multi-millionaire

• A YouTube video with a step-by-step guide to fixing your WIFI

• A tweet from a neighbouring country politician saying that our Prime Minister is insane

Facebook is the most popular social network, with over 2.2 billion users around the world. By creating a Facebook page, you can reach your customers without spending on ads.

• Yes, it is possible to attract and grow fans by sharing quality content

• No, virtually all organic reach is gone

• It depends. Influencers usually don’t need to advertise.

LinkedIn is only useful if you are looking for jobs or for a new hire.

• True

• False

Instagram is the most popular social network for the young. It is suitable for the following types of businesses: (Tick all that apply)

• Food

• Museums/Theme Parks

• Legal Services

• Bridal Services

• Fashion

What are the 3 Main Campaign Objectives that you can use for Facebook Ads (under Facebook Ads Manager)?

• Branding, Marketing, Sales

• Awareness, Engagement, Sales

• Awareness, Consideration, Conversion

• Traffic, Engagement, Customer Referrals

• All Of The Above

What does CPM in online advertising stand for and represent? Tick all that apply.

• Cost Per Million Views

• Cost Per Mille

• A good way to measure Awareness

• A good way to measure Conversion

• All Of The Above

The Engagement Rate is one of the most important KPI for social media marketing. How do you measure this?

• (Like + Clicks + Purchases) / Advertising Dollars

• Comments / Total no of fans

• Likes + Comments + Shares

• (Likes + Comments + Shares + Clicks) X 100 / Total Post Reach

• Total no of fans / Total no of posts