Entrepreneurship: Opportunity Recognition, Ch. 6

One example of a quick-summary type of business plan is called an _____________________ pitch.

• short

• elevator

• sales

• business

The purpose of the oral presentation is to interest potential ________________ in reading the detailed business plan.

• consumers

• partners

• investors

• sales people

A written business plan should be no more than ______ typed pages.

• 20

• 18

• 15

• 10

A well-written business plan never needs to be revised.

• True

• False

A well written business plan should take at least three hours to read.

• True

• False

A business should fill a ________ or _________ that is not currently being met.

• void, item

• vase, cup

• desire, expectation

• need, want

A business must provide a product or service at a price that will attract customers but still earn a reasonable

• amount of customers

• profit

• reputation

• amount of time

Creative thinking works well for generating ___________ and recognizing _______________.

• opportunities, ideas

• money, profit

• ideas, opportunities

• profit, money

Every business idea is a good opportunity

• True

• False

Challenging the usual involves asking "Why" and "What if" questions

• True

• False