Marketing Basics 2020

What market segmentation method was used in this ad?

• Demographic Segmentation

• Geographic Segmentation

• Psychograhic Segmentation

• Behavioral Segmentation

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

SWOT stands for....

• Social Awareness Talents
• Social Weakness of Threats
• Strengths, Weakness, Opportunities, Threats
• None of the abobe

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Ford changed the body style of the Mustang to give it a more retro look and a sleeker overall design. This is an example of the _________ function.

• Product Service Management

• Market Info Management

• Finance

• Selling

Internal things that may limit a company's ability to achieve it's goals would be known as a 

• strength
• weakness
• opportunity
• threat

Which option lists the internal factors of a SWOT analysis?

• strengths, opportunities
• opportunities, threats
• strengths, weaknesses
• weaknesses, and threats

A specific group of consumers that an organization selects as the focus of its marketing plan.

• market
• clients
• customers
• target market

Potential customers with shared needs who have the desire and ability to buy a product.

• market
• target market
• clients
• customers

The path a product takes from the producer to the consumer.

• target market
• market
• marketing concept
• channel of distribution