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MKT2013 - consumer market (CHAPTER 4)

Authored by norhafidzah rahaman

Business

University

Used 30+ times

MKT2013 - consumer market (CHAPTER 4)
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

need recognition

information search

variety-seeking buying behavior

postpurchase behavior

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The buying process starts with ________, in which the buyer recognizes a problem.

information search

alternative evaluation

purchase decision

need recognition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

problem recognition

alternative evaluation

information search

purchase decision

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The consumer can obtain information from any of several sources. Which of the following is NOT one of these types of sources?

personal

commercial

attitude

public

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most effective sources from which consumers obtain information are ________ because they legitimize or evaluate products for the buyer.

commercial

public

experimental

personal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

alternative evaluation

information search

purchase decision

post-purchase decision

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

need recognition

post-purchase behavior

alternative evaluation

information searches

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