MKT2013 - consumer market (CHAPTER 4)

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

• need recognition

• information search

• variety-seeking buying behavior

• postpurchase behavior

The buying process starts with ________, in which the buyer recognizes a problem.

• information search

• alternative evaluation

• purchase decision

• need recognition

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.

• problem recognition

• alternative evaluation

• information search

• purchase decision

The consumer can obtain information from any of several sources. Which of the following is NOT one of these types of sources?

• personal

• commercial

• attitude

• public

The most effective sources from which consumers obtain information are ________ because they legitimize or evaluate products for the buyer.

• commercial

• public

• experimental

• personal

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

• alternative evaluation

• information search

• purchase decision

• post-purchase decision

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

• need recognition

• post-purchase behavior

• alternative evaluation

• information searches

Donna wants to buy a new coat. During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat. She will search the newspaper for coat sales, and she will visit nearby stores to see what is available in her price range.

• purchase decision

• alternative evaluation

• need recognition

• information search

Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Blake's next step is most likely to be ________.

• need recognition

• alternative evaluation

• information search

• purchase decision

Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars available. Pat is experiencing ________.

• post-purchase decision

• purchase decision

• evaluate of alternative

• information search