Get Informed

1. Successful careers require

• a. paperwork.

• b. networking.

• c. college degrees.

• d. preparation.

2. One of the best tools a salesperson possesses is her/his

• a. personal style.

• b. enthusiasm for the product.

• c. positive performance reviews.

• d. extensive vocabulary.

3. Acquiring product information makes sales presentations more

• a. accurate.

• b. exciting.

• c. simple.

• d. incredible.

4. Customers are often interested in where products come from and

• a. how they are manufactured.

• b. the names of manufacturing CEOs

• c. the month and year they were invented.

• d. how many the company has in its inventory.

5. A restaurant server lets a customer know that a certain dessert contains pecans. This is an

example of information about

• a. a product’s durability.

• b. what’s in a product.

• c. where a product comes from.

• d. how a product should be used.

6. The most significant product information a salesperson should know is

• a. information about the product’s reliability.

• b. any unique features the product possesses.

• c. what styles, colors, and models are available.

• d. how the product can and should be used.

7. It is very common for a customer to ask

• a. to take a product home and try it out.

• b. what machinery is used in manufacturing a product.

• c. if a product comes in another style or color.

• d. who invented a product.

8. A salesperson tells a customer that a certain smartphone possesses a one-of-a-kind keyboard feature that makes it easier to text. This is an example of what type of product information?

• a. Distribution and delivery details

• b. Unique/Interesting product features

• c. Product history

• d. Complementary products

9. A salesperson tells a customer that a certain computer case is perfect for his new laptop. This is an example of what type of product information?

• a. Complementary products

• b. What materials the product contains

• c. What models are available

• d. Unique/Interesting product features

10. A salesperson lets a customer know that if she isn’t completely satisfied with the product, she will receive a refund. This is an example of what type of product information?

• a. Product history

• b. Complementary products

• c. Warranty, guarantee, and repair information

• d. Information about durability/reliability