S1 Marketing Review

Why do businesses use indirect distribution?

• It’s a ready-made network for wider distribution

• Creates goodwill for business

• To more quickly reach customers

• To receive prompt payment

Which category of the Marketing Mix deals with intermediaries?

• PRODUCT

• PRICE

• PLACE

• PROMOTION

Segmenting a potential market using buying behavior, rate of use, or loyalty.

• DEMOGRAPHICS

• GEOGRAPHICS

• PSYCHOGRAPHICS

• BEHAVIORAL

Segmenting a potential market using interests, activities, values, or attitudes.

• DEMOGRAPHICS

• GEOGRAPHICS

• PSYCHOGRAPHICS

• BEHAVIORAL

Segmenting a potential market using location, area, climate, or proximity.

• DEMOGRAPHICS

• GEOGRAPHICS

• PSYCHOGRAPHICS

• BEHAVIORAL

Segmenting a potential market using measurable statistics such as age, income, education, gender,...

• DEMOGRAPHICS

• GEOGRAPHICS

• PSYCHOGRAPHICS

• BEHAVIORAL

WHAT DOES R.O.I. STAND FOR?

• RATE OF INTEREST

• REBATE ON INVESTMENT

• RETURN ON INVESTMENT

• RETURN OF INTEREST

Your Sales Revenues minus your Cost of Goods Sold equals:

• INCOME STATEMENT

• GROSS INCOME

• OPERATING EXPENSES

• NET INCOME

If a product costs $5 to purchase from your supplier and your mark-up is 25%, what is your retail price?

• $1.25

• $2.50

• $3.75

• $6.25

Channels of distribution include all the following components EXCEPT:

• ADVERTISING

• TRANSPORTATION

• STORAGE

• PRODUCT HANDLING