SEM2 2.03

Which factor should event marketers consider when identifying target markets for specific events?

• Behavior

• Culture

• Attitude

• Character

Entertainment marketers should identify their target markets after they have carefully examined which component?

• Past ticket sales records for similar events

• Available data and research about the segment

• Retired people with discretionary income

• Customized products that fit the needs of the market

When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing?

• Isolated

• Niche

• Individual

• Mass

One aspect of identifying a segment of a sports or event target market involves identifying which component?

• Regional Trends

• Sales Forecasts

• Heavy Users

• New Vendors

As part of its market analysis, the SVM Company estimates increases in product demand over a set time frame for a particular market segment. The SVM Company is attempting to analyze which market feature?

• Size

• Growth Rate

• Performance

• Profitability

One of the purposes of conducting a market analysis is to develop which component?

• Management team

• Distribution plan

• Operating budget

• Customer profile

Which is a factor that businesses often consider when conducting a market analysis?

• Location of the test market

• Size of the market next year

• Safety of the research process

• Design of the questionnaire

Once a SWOT analysis identifies an internal strength, a business can use that strength to take advantage of which option?

• Operating procedure

• External opportunity

• Marketing strategy

• Promotional technique

What is a potential weakness a manager might identify in a SWOT analysis?

• Competitors failing

• High-quality products

• Lack of management depth

• Low-cost foreign competition

Which is an internal strength that a business might identify during a SWOT analysis?

• Limited competition

• Extensive regulations

• Increased expenses

• Financial resources