Place in the Marketing Mix / Distribution Channels

Businesses that buy large quantities of goods from producers, store the goods, and resell them to different retail businesses. They are?

• Wholesalers
• Stockholders
• Rack Robbers

This is an intermediary that does not own the goods that they are selling

• Retailer

• Wholesaler

• Sales Agent

• Consumer

How/where a product will be distributed

• Price

• Place

• Promotion

• Product

^{Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)}

• agent

• retailer

• producer

• wholesaler

The final intermediary in an indirect channel that sells products to consumers

• Sales Agents

• Wholesalers

• Producers

• Retailers

Which P represents where consumers can buy a product or service?

• Product
• Place
• Price
• Promotion

Buy large quantities of goods from manufacturer.

• drop shippers
• agents
• retailers
• wholesalers

The definition of ‘channel of distribution’ is:

• the means of transport used between factory and retail shop
• the firms involved in passing a product to the customer
• the way in which a product is transported around a factory
• the road network between the factory and the retail shops.

Products sold over the internet will use which of the following channels of distribution?

• Producer - Consumer
• Producer - Wholesaler - Retailer - Consumer
• Producer- Agent - Retailer - Consumer
• Producer - Retailer - Consumer

All of the following are part of the normal role of wholesalers except:

• breaking bulk quantities to smaller deliveries to retailers
• offering credit facilities to the retailers
• arranging delivery of the product to retailers
• putting goods on display for the consumers