Edexcel Business A Level 1.3.4 Distribution

Distribution is NOT about getting a product to consumers...

• ...in the right place

• ...in the right way

• ...in the right packaging

• ...at the right time

A role of a broker is to:

• Provide manufacturers with access to consumers over a wide area and in convenient locations.

• Provide a simple sales option for manufacturers

• Help buyers to find the right business to buy from in complicated markets

• Make the goods eventually used by consumers

A role of a manufacturer is to:

• Provide manufacturers with access to consumers over a wide area and in convenient locations.

• Provide a simple sales option for manufacturers

• Help buyers to find the right business to buy from in complicated markets

• Make the goods eventually used by consumers

A role of a retailer is to:

• Provide manufacturers with access to consumers over a wide area and in convenient locations.

• Provide a simple sales option for manufacturers

• Help buyers to find the right business to buy from in complicated markets

• Make the goods eventually used by consumers

A role of a wholesaler is to:

• Provide manufacturers with access to consumers over a wide area and in convenient locations.

• Provide a simple sales option for manufacturers

• Help buyers to find the right business to buy from in complicated markets

• Make the goods eventually used by consumers

4 _______ distribution includes manufacturers, _____________, retailers and consumers.

• step, markets

• factor, buyers

• stage, wholesalers

• part, outlets

An example of 2 stage distribution is ____________ selling. An advantage is that it avoids _____________, but customers can find it ______________.

• short, costs, difficult

• direct, intermediaries, annoying

• quick, difficulties, helpful

• on-to-one, laws, on a map

Fast moving consumer goods are often sold through wholesalers who add value by 'breaking __________'

• bad

• bulk

• bones

• businesses

____________ always use 2 stage distribution because they can't be held in stock

• Services

• Perishable items

• Complex products

• Luxury goods

Cutting out intermediaries will not directly reduce

• cost

• complexity

• stages of distribution

• customer satisfaction