The Mass Media, Advertising & Ownership

What's Mass Media?

• Instruments of communication that reach large audiences with no personal contact between senders and receivers.
• Idea that mass media is merging and are no longer separate entities.
• Community in which exchange of information is the main social economic activity.
• It can be used to shop, source of information, entertainment and source of news

Communicating with large group of people at one time through the use of mass media.

• Group Communication

• Public Communication

• Development Communication

• Mass Communication

Otherwise known as the new media because it is a departure from the old or conversational media of radio, tv, newspaper, books, and magazines.

• Online media

• Offline media

• Websites

• HTTP

Broadsheet

• Traditional
• New media

Magazine

• Traditional
• New Media

Radio

• Traditional
• New Media

Web video portals

• Traditional
• New Media

Online video games

• Traditional
• New Media

Tabloid

• Traditional
• New Media

Television

• Traditional
• New Media