Google Analytics 4

What criteria cannot be used to create a Custom Segment?

• Ad type

• Dimensions

• Metrics

• Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Campaign and Ad Content

• Source and Campaign

• Source and Medium

• Campaign and Medium

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

• time of day

• location

• device

• ad preference

When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user adds an item to an online shopping cart

• Every time a user clicks a video on a website

• Every time a user searches on a website

• Every time a user loads a webpage with embedded tracking code

What campaigns require manual tags on destination URLs for tracking?

• None of the above

• Google Ads campaigns

• Autotagged campaigns

• Email campaigns

What filter would only include data from a campaign titled "Back to School" in Campaign reports?

• Custom Include filter with field “Page Title” and pattern “back to school”

• Custom Include filter with field “Campaign Name” and pattern “back to school”

• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What scope applies to Custom Metrics?

• Customer

• Session

• Hit

• User

What report compares metrics based on user acquisition date over a series of weeks?

• User Explorer

• Active Users

• Users Flow

• Cohort Analysis

The default session timeout duration in Google Analytics is how many minutes?

• 5

• 10

• 30

• 20

What data does Google Analytics prohibit collecting?

• Product SKU(s)

• Billing city

• Purchase amount

• Personally identifable information