Marketing Management Study Guide EOPA (Selling Part.I)

This type of customer personality usually requires a significant amount of information and facts before making a purchase.

What type of customer personality is interested in knowing who else may be buying the product so it will usually take a little time for them to make a purchase?

What type of customer personality knows exactly what they are looking for and can usually make a decision quickly?

What type of customer personality does not have a particular item to shop for, but if a product appeals to them, they will purchase it?

When creating an online store to sell virtual games, Tyler made sure to add reviews from customers in order to appeal to the _______ customer personality type.

Handling this type of customer will require a sales staff to direct the customer to the location of the product and handle questions about the product.

When handing this type of customer, it is important to have products displayed effectively and have sales staff ready to tell of the products benefits to customers.

What type of customer personality type is handled best with a knowledgeable sales staff that has extensive product knowledge?

What term describes repeat customers to a business because they have been so satisfied with previous purchases from the business that they will not consider other alternatives?

What term is used to describe the important act of finding potential customers in order to increase sales in a company?