Marketing Management Study Guide EOPA (Selling Part.I)

This type of customer personality usually requires a significant amount of information and facts before making a purchase.

• Aggressive

• Systematic

• Impulsive

• Social

What type of customer personality is interested in knowing who else may be buying the product so it will usually take a little time for them to make a purchase?

• Aggressive

• Systematic

• Impulsive

• Social

What type of customer personality knows exactly what they are looking for and can usually make a decision quickly?

• Aggressive

• Systematic

• Impulsive

• Social

What type of customer personality does not have a particular item to shop for, but if a product appeals to them, they will purchase it?

• Aggressive

• Systematic

• Impulsive

• Social

When creating an online store to sell virtual games, Tyler made sure to add reviews from customers in order to appeal to the _______ customer personality type.

• Aggressive

• Systematic

• Impulsive

• Social

Handling this type of customer will require a sales staff to direct the customer to the location of the product and handle questions about the product.

• Aggressive

• Systematic

• Impulsive

• Social

When handing this type of customer, it is important to have products displayed effectively and have sales staff ready to tell of the products benefits to customers.

• Aggressive

• Systematic

• Impulsive

• Social

What type of customer personality type is handled best with a knowledgeable sales staff that has extensive product knowledge?

• Aggressive

• Systematic

• Impulsive

• Social

What term describes repeat customers to a business because they have been so satisfied with previous purchases from the business that they will not consider other alternatives?

• Brand recognition

• Duplicity

• Prospect

• Loyalty

What term is used to describe the important act of finding potential customers in order to increase sales in a company?

• Preapproach

• Prospecting

• Approaching the Customer

• Selling