Sports and Entertainment Marketing-Chapter 2

Purchases made by customers with little thought

• Breakeven point

• Economic market

• Emotional purchases

• Benefits derived

Point of sale at which all of the expenses are covered

• Economic market

• Breakeven point

• Emotional purchases

• Benefits derived

The value people believe they receive from a product or service

• Benefits derived

• Emotional purchases

• Economic market

• Breakeven point

All of the consumers who will purchase a product or service

• Breakeven point

• Economic market

• Benefits derived

• Emotional purchases

The percentage of total sales of a product or service that a company expects to capture in relation to its competition

• Market segment

• Mass marketing

• Marketing concept

• Market share

An attempt to appeal to a large, general group of consumers

• Market share

• Marketing concept

• Market segment

• Mass marketing

Group of consumers within a larger market who share one or more characteristics

• Mass marketing

• Market segment

• Market share

• Marketing concept

A focus on satisfying customer needs

• Mass marketing

• Market share

• Marketing concept

• Market segment

The value of the next best alternative that you pass up when making a choice

• Patronage purchase

• Target market

• Opportunity cost

• Rational purchases

Purchases based on careful thought and sound reasoning

• Opportunity cost

• Target market

• Patronage purchases

• Rational purchases