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Marketing - 3.07 Study Questions

Authored by Vickie Reising

Life Skills

9th - 12th Grade

Used 11+ times

Marketing - 3.07 Study Questions
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do marketers want to achieve by determining distribution intensity?

Ideal market exposure

Complete market coverage

Perfect market balance

Total market saturation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is it best for a business to use an exclusive distribution pattern?

If it prefers to have its intermediaries promote the product.

If it needs to maintain tight control over a product.

If it chooses to eliminate intermediaries.

If it wants the product to be available in all possible locations.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which makes it possible for a business’s drivers to determine their exact location and obtain accurate directions to destinations?

Video frequency technology

Global positioning system

CB radio system

Image scanning technology

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an aspect of channel management that impacts customer service?

advertising

taxes

protectionism

timeliness

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do channel members add value to a product?

By performing certain channel activities expertly

By making the product more costly

By making the product available in all locations

By pursuing individual goals

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which example demonstrates the use of satellite tracking within a distribution channel?

An inventory specialist enters product status information into a

handheld electronic device.

A computer system performs warehouse functions that are usually

executed by humans.

A technological system creates an efficient routing plan for

transportation companies.

A dispatcher has current knowledge of a delivery truck's location and destination.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which situation hinders a business's ability to provide quality customer service?

Supply channel has high flexibility levels.

Vendor consistently has back orders.

Post-sale support is responsive.

Distribution patterns are operational.

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