Marketing - 3.07 Study Questions

What do marketers want to achieve by determining distribution intensity?

• Ideal market exposure

• Complete market coverage

• Perfect market balance

• Total market saturation

When is it best for a business to use an exclusive distribution pattern?

• If it prefers to have its intermediaries promote the product.

• If it needs to maintain tight control over a product.

• If it chooses to eliminate intermediaries.

• If it wants the product to be available in all possible locations.

Which makes it possible for a business’s drivers to determine their exact location and obtain accurate directions to destinations?

• Video frequency technology

• Global positioning system

• CB radio system

• Image scanning technology

Which is an aspect of channel management that impacts customer service?

• advertising

• taxes

• protectionism

• timeliness

How do channel members add value to a product?

• By performing certain channel activities expertly

• By making the product more costly

• By making the product available in all locations

• By pursuing individual goals

Which example demonstrates the use of satellite tracking within a distribution channel?

• An inventory specialist enters product status information into a

  handheld electronic device.

• A computer system performs warehouse functions that are usually

  executed by humans.

• A technological system creates an efficient routing plan for

  transportation companies.

• A dispatcher has current knowledge of a delivery truck's location and destination.

Which situation hinders a business's ability to provide quality customer service?

• Supply channel has high flexibility levels.

• Vendor consistently has back orders.

• Post-sale support is responsive.

• Distribution patterns are operational.

Which action customer service can take to facilitate the ordering process?

• Negotiate aggressively

• Oversee assembly

• Communicate effectively

• Monitor inventory

Which statement is true about technology in relation to channel management?

• Some businesses have the capacity to distribute most or all of their

  products through the internet.

• Because technology continues to evolve, vertical conflict among

  channel members is occurring less often.

• Technological advancements generally require businesses to increase the number of intermediaries they use.

• For most businesses, technology makes it more difficult to monitor

  the channel members' activities.

Which is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?

• It enables them to control channel activities.

• Wholesalers do not take title to the goods.

• Wholesalers usually buy in large quantities.

• It enables them to reach large retailers directly.