Ch 11 Entrepreneurship Promotions & Selling

Promoting a company rather than a specific product.

• Sales promotion

• Institutional promotion

• Product promotion

• electronic promotion

Activities that promote goodwill between the company and the public.

• Advertising

• Product Promotion

• Public Relations

• Institutional Promotion

Promoting a specific product or service offered by the business.

• Sales promotion

• Institutional promotion

• Product promotion

• electronic promotion

A type of promotion that encourages a customer to buy the product as soon as possible by providing coupons or samples.

• Sales promotion

• Institutional promotion

• Product promotion

• electronic promotion

A type of promotional effort that includes social media and mobile applications.

• Sales promotion

• Institutional promotion

• Product promotion

• electronic promotion

Communication paid for by an identified sponsor, including print and broadcast media.

• Advertising

• Electronic Promotion

• Public Relations

• Institutional Promotion

Taking the product to the customers using techniques such as sales calls or trade shows

• push promotional strategy

• circulation

• pull promotional strategy

• publicity

Unpaid media coverage for a newsworthy business or product.

• press kit

• circulation

• publicity

• advertising

Bar code that connects the user to a website or other digital information when scanned by a smartphone

• quick response code

• search engine optimization

• universal product code

• electronic promotion

Bringing the customer to the product; based on supply and demand.

• lead promotional strategy

• carry promotional strategy

• push promotional strategy

• pull promotional strategy