Diffusion of Innovation - Module 9

Which of the following ideal adopter type categories is most likely to deliberate for some time before completely adopting a new idea?

• Early Majority

• Lat Majority

• Innovators

• Laggards

If individuals cannot discuss an idea freely, the adoption of the idea over time may not result in a typical S-shaped pattern.

• True

• False

Rogers defined innovativeness as “overt behavioral change.” As such, innovativeness is the “bottom-line behavior” in any diffusion process.

• True

• False

Which of the following ideal adopter type categories is most likely to be motivated by peer pressure to adopt?

• Innovator

• Early Majority

• Laggards

• Late Majority

Which of the following ideal adopter type categories is most likely to have a large number of opinion leaders?

• Innovator

• Early Majority

• Laggards

• Late Majority

Because people adopt an idea over a period of time, they can be classified into adopter categories on the basis of when they first begin using a new idea.

• True

• False

Sometimes the individuals who most need to adopt an idea are the last to adopt the idea. One reason they might be because change agents tend to ignore this group when promoting the idea.

• True

• False

If you are creating a classification of adopter groups in your research, the categories should follow a single classification principle.

• True

• False

Which of the following ideal adopter type categories is most localite of all adopter categories in their outlook?

• Laggards

• Innovators

• Early Majority

• Late Majority

Which of the following ideal adopter type categories is most likely to have a small group of friends who have the ability to understand and apply abstract and/or complex technical information?

• Innovators

• Early Majority

• Late Majority

• Laggards