MKTG - 1.02 Quiz

A department store marks up athletic shoes by 25% over cost.

• Promotion

• Pricing

• Market Planning

• Channel Management

A manufacturer analyzes different market segments

• Promotion

• Pricing

• Market Planning

• Channel Management

A manufacturer determines which retailers will offer its products

• Selling

• Product/Service Management

• Promotion

• Channel Management

A retailer offers customers the products they want

• Selling

• Product/Service Management

• Pricing

• Channel Management

A sporting goods store decides to carry a line of hiking boots

• Selling

• Product/Service Management

• Pricing

• Channel Management

An article on-line explains that the local sporting goods store has added a line of high school jerseys

• Product/Service Management

• Promotion

• Pricing

• Market-Information Management