Pretest - Selling

Selling is important to the American economy because it helps

• create desire for goods and services.

• control competition.

• keep our standard of living from improving.

• increase prices of products.

Using selling to satisfy customers' needs or desires should ensure that the salesperson and the business will both benefit over time from

• added utility.

• increased returns.

• repeat business.

• quick profits.

Products that are sold to the individual(s) who will make personal use of them are being sold for

• industrial purposes.

• promotional purposes.

• ultimate consumption.

• eventual resale.

School supplies sold by a wholesaler to a retail store is an example of goods sold for

Correct Answer

• resale.

• industrial use.

• ultimate consumption.

• production.

An example of an intangible product for sale is

Correct Answer

• a computer.

• lawn care.

• a delivery truck.

• automated machinery.

One of the ways that salespeople can use selling to create desire for products is by

• emphasizing the high cost of a product.

• making a good impression.

• monitoring the competition.

• using product demonstrations.

A salesperson who can determine customers' buying motives, handle objections, and close sales is demonstrating

• product knowledge.

• selling skills.

• creativity.

• ethical standards.

One of the benefits of using ethical standards in selling is that it can establish an atmosphere of

• competition.

• empathy.

• trust.

• enthusiasm.

Mike feels that by doing his job as a salesperson effectively, he is benefiting the customer. This demonstrates Mike's belief in

• product knowledge.

• understanding ethical standards.

• communication skills.

• selling as a service.

Customers are more likely to trust businesses and products when the salesperson is

• insistent.

• aggressive.

• talkative.

• self-confident.