Chapter 3 - Market Research

Data representing the motivations or the "whys"

• Qualitative

• Quantitative

Data represented using numbers

• Qualitative

• Quantitative

Which type of research would a focus group be considered?

• Primary

• Secondary

Correlation and causation are the same thing

• True

• False

Which type of questions allow for elaboration from the respondent?

• Closed-ended

• Open-ended

How are surveys administered?

• Via the Internet

• By written questionnaires

• By phone

• All of these

Multiple pieces of information that represent and help explain an entity, behavior, or event

• Data

• Database

• Abstract

A brief introduction to a longer work that often identifies background information and provides an overview of the work

• Real-time research

• Database

• Abstract

The occurrence of separate factors that are related in some way but were not caused by one another

• Correlation

• Causation

One factor making another factor occur

• Correlation

• Causation