OCR GCSE Business (1-9) Market Research

What is qualitative data?

• Data involving numbers
• Data involving information with no numbers
• Data with information that involves business' marketing strategies 
• data involving colors

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

What is a problem with using secondary data?

• It is easy to find
• It is normally quicker to find
• You did not create it (it might be unreliable)
• You have to find the information yourself

Seeks open-ended responses. Answers questions about “why” and “how"

• Qualitative Research
• Quantitative Research
• Survey
• Questionnaire 

A common disadvantage of primary research for a startup is that:

• It is time-consuming to obtain
• It doesn't answer the questions asked
• It doesn't allow for qualitative questions
• It can't be done online

Which of these methods is an example of primary market research?

• Focus group talking about the product concept
• A google search for relevant newspaper artlicle
• A government report on the target market
• Mintel report on the target market

Which METHOD of research is being described here?
It is conducted face-to-face with customers and a series of questions are asked

• Personal interview
• Telephone survey
• On-line survey
• Focus group

What type of data is numerical?

• Quantitative
• Qualitative
• Primary
• Secondary

Why do businesses use market research?

• To identify customer needs
• To sell goods and services
• To advertise

Information collected for the first time specifically for a marketing research study is called:

• Secondary research
• Primary research
• Soft research
• Experimental research