I2E Chap 5 Market Your Business

All the processes, planning, pricing, promoting, distributing, and selling, utilized by a company to place its products in the hands of potential customers

• Marketing

• Marketing concept

• Marketing mix

• The 4 ps

• Marketing strategy

Uses the needs of customers as the primary focus of marketing

• Marketing

• Marketing concept

• Marketing mix

• 4 Ps

Product, Place, Price, Promotion

• Marketing

• Marketing Concept

• Marketing Mix

• Marketing Plan

Goals you want to achieve in the next year

• Short term

• Medium term

• Long term

Goals to achieve in the next 2-5 years

• Short term

• Medium term

• Long term

Goals to achieve in the next 5, 10, 20 years

• Short term

• Medium term

• Long term

• Super long term

• Longer term

Which question is not part of a marketing plan?

• What product/service will I offer?

• Who are my customers?

• What should I have for lunch?

• Can I create a demand for my product/service?

Different products/services that a business sells

• Big Mix

• Product mix

• Marketing mix

• Concrete mixer

Product characteristics that will satisfy customer needs

• Features

• Brand

• Package

• Label

Name, symbol, or design used to identify your product

• Features

• Brand

• Package

• Label