2019 Sports/Event Marketing: Unit 1: BL-058 Posttests A-C

Why are sport franchises a good example of the concept of capitalism?

• they sell products

• they make a lot of money

• they develop elite status

• they compete to gain fans

Which of the following is an unfair, anti-competitive trade practice in sport/event marketing:

• loss prevention

• trademark infringement

• employee strike

• sponsorship exclusivity

Sport/Event organizations use their trademarks to make money from

• sponsorship fees

• lawsuits

• licensed product sales

• ticket sales

A court order that stops a certain activity until a trial begins is a(n)

• injunction

• infringement

• antitrust act

• right of publicity law

Which law makes restraining free trade and competition illegal?

• The Lanham Act

• The Sherman Antitrust Act

• The Sports Broadcasting Act of 1961

• The National Labor Relations Act

In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because

• baseball was the most popular sport in the country

• antitrust laws do not apply to sports

• the baseball monopoly did not harm consumers

• baseball teams were local operations

Which law allows major professional sport leagues to determine which games will be shown in certain geographic areas?

• The Sherman Antitrust Act

• The Lanham Act

• The National Labor Relations Act

• The Sports Broadcasting Act of 1961

The Sports Broadcasting Act of 1961 was developed specifically to get around the

• right of privacy

• Sherman Antitrust Act

• National Labor Relations Act

• right of publicity

If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of

• antitrust laws

• trademarks

• the right of privacy

• the right of publicity

Which type of law gives individuals the exclusive right to their identities for commercial use?

• Right of publicity

• Right of privacy

• Antitrust

• Ticket scalping