Target Market Benchmark

A specific group you are trying to reach is a

• demographic

• target market

• psychographic

• behavior

Statistics that are used to describe a specific population such as age, gender, income, etc

• demographic

• target market

• psychographic

• behavior

When you segment based on location such as zip codes, regional areas, etc.

• demographic

• target market

• psychographic

• geographic

Dividing a market based on mental and emotional characteristics such as hobbies, feelings towards products, etc.

• demographic

• target market

• psychographic

• geographic

Target market is used to determine (Select all that apply)

• everyone is the target market so you don't determine anything

• partner up with brands and companies that can be associated with the product/service

• how to price to groups of people

• how to promote to groups of people

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behavioral

• Demographic

• Psychographic

• Geographic

Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica's lifestyle?

• Behavioral

• Demographic

• Psychographic

• Geographic

Consumers want and have certain expectations from products, such as safety or convenience features. These needs affect how, what, and the loyalty a consumer will have to product in the purchase process. Which methodology should a marketer consider when reaching this consumer?

• Behavioral

• Demographic

• Psychographic

• Geographic

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Behavioral

• Demographic

• Psychographic

• Geographic

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Behavioral

• Demographic

• Psychographic

• Geographic