Marketing 1-2 Quarter 4 Summative Assessment

The path a product takes from its producer to the final user

• Distribution Channel

• Intermediary path

• Transportation service

• Promotional Message

Distribution / Channel management is a marketing activity that is most closely associated with the marketing mix element of:

• Product

• Promotion

• Price

• Place

Businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middle men.

• Intermediaries

• Inventories

• Integrators

• Investigators

Businesses that buy large quantities of products from manufacturers, store the goods, and then resell them

in smaller quantities to other businesses and organizations.

• Agents

• Wholesalers

• Product communities

• Brokers

Businesses that buys goods from wholesalers or directly from manufacturers and resell them to the consumer.

• Shopping malls

• Retailers

• E-Commerce Businesses

• Corporations

Traditional retailers that sell goods to customers from physical stores, rather than over the Internet.

• Block party retailer

• Grocery stores

• Brick and Mortar retailers

• E-Commerce retailers

Intermediaries who bring buyers and seller together. They do not own the product.

• Marketing managers

• Stock brokers

• Agents

• Product staff

Sales of goods or services directly to the customer, with no intermediaries.

• Direct to Customer (D2C)

• Business to Business (B2B)

• Agent to Customer (A2C)

• Accelerated Choice Distribution Channel (AC/DC)

A farmers’ market offers customers an opportunity to purchase products from the producer without using an intermediary. This is an example of:

• Direct distribution

• Indirect distribution

• Industrial distribution

• Promotional distribution

An advantage of selling through a retailer

• Increased awareness of and access to product

• Get to share profit with retailer

• Retailers only sell online

• Competition with other products in store