Advertising Review Quizziz 3

Represented In How A Consumer Feels About A Given Brand

• Quantitative Data
• Brand Perception
• Causation
• Brand Recognition

Previously Gathered Research Being Used In A Context Other Than That Of Its Original Presentation

• Database Marketing
• Open-Ended Questions
• Secondary Research Primary Research
• Primary Research

Questions That Allow Respondents To Provide Detailed Responses And Explain Answers

• Open-Ended Questions
• Closed-Ended Questions
• Market Share
• Secondary Research

The Process Of Understanding Gathered Information, Whether Quantitative Or Qualitative, For Use In Making Effective Business Decisions

• Focus Groups
• Demographics
• Database Marketing
• Data Analysis

Modes Used To Deliver Messaging, Such As Radio, Television, Internet, Signage, And Mail

• Databases
• Correlation
• Channels
• Market Share

Refers To One Factor Making Another Factor Occur

• Correlation
• Moderator
• Causation
• Databases

Occurs In A Consumer Seeing A Brand Logo Or Receiving Some Other Brand Representation Or Prompt And Knowing The Corresponding Brand

• Primary Research
• Brand Perception
• Correlation
• Brand Recognition

Original Research, Or Research Planned And Carried Out Under The Direction Of A Sponsoring Organization

• Secondary Research
• Qualitative Data
• Brand Recognition
• Primaryresearch

A Portion Of The Overall Sales Within A Particular Product Or Service Category

• Marketshare
• Primary Research
• Database Marketing
• Open-Ended Questions

Data That Represent Un-Quantifiable Information, The Motivations Or The "Whys" Behind Much Of The Data That Can Be Counted With Numbers

• Database Marketing
• Qualitative Data
• Quantitative Data
• Primary Research