Advertising Review Quizziz 3

Advertising Review Quizziz 3

10th - 12th Grade

21 Qs

quiz-placeholder

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Advertising Review Quizziz 3

Advertising Review Quizziz 3

Assessment

Quiz

Life Skills

10th - 12th Grade

Medium

Created by

Rick Sapp

Used 2+ times

FREE Resource

21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Represented In How A Consumer Feels About A Given Brand
Quantitative Data
Brand Perception
Causation
Brand Recognition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Previously Gathered Research Being Used In A Context Other Than That Of Its Original Presentation
Database Marketing
Open-Ended Questions
Secondary Research Primary Research
Primary Research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Questions That Allow Respondents To Provide Detailed Responses And Explain Answers
Open-Ended Questions
Closed-Ended Questions
Market Share
Secondary Research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Process Of Understanding Gathered Information, Whether Quantitative Or Qualitative, For Use In Making Effective Business Decisions
Focus Groups
Demographics
Database Marketing
Data Analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Modes Used To Deliver Messaging, Such As Radio, Television, Internet, Signage, And Mail
Databases
Correlation
Channels
Market Share

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Refers To One Factor Making Another Factor Occur
Correlation
Moderator
Causation
Databases

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Occurs In A Consumer Seeing A Brand Logo Or Receiving Some Other Brand Representation Or Prompt And Knowing The Corresponding Brand
Primary Research
Brand Perception
Correlation
Brand Recognition

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