Vocab Quiz Week 5 (Market Research)

occurs in a consumer seeing a brand logo or receiving some other brand representation or prompt and knowing the corresponding brand

• Brand Recognition

• Brand Perception

• Channels

• Correlation

represented in how a consumer feels about a given brand

• Brand Recognition

• Brand Perception

• Channels

• Correlation

modes used to deliver messaging, such as radio, television, internet, signage, and mail

• Brand Recognition

• Brand Perception

• Channels

• Correlation

refers to the occurrence of separate factors that are related in some way but that were not caused by the occurrence of the related factor(s)

• Brand Recognition

• Brand Perception

• Channels

• Correlation

questions that have determined responses from which respondents can select and do not allow for explanation or other elaboration

• Close-Ended Question

• Open-Ended Question

• Primary Research

• Secondary Research

questions that allow respondents to provide detailed responses and explain answers

• Close-Ended Question

• Open-Ended Question

• Primary Research

• Secondary Research

original research, or research planned and carried out under the direction of a sponsoring organization

• Close-Ended Question

• Open-Ended Question

• Primary Research

• Secondary Research

previously gathered research being used in a context other than that of its original presentation

• Close-Ended Question

• Open-Ended Question

• Primary Research

• Secondary Research

a marketing approach — often administered via online or written questionnaire or by phone — used to gather and then combine feedback to better understand the provided responses

• Survey

• Focus Group

• Moderator

• Respondent

gatherings of participants assembled for the purpose of providing responses and perspectives relative to provided topics

• Survey

• Focus Group

• Moderator

• Respondent