PRODUCT/SERVICE MANAGEMENT

PRODUCT/SERVICE MANAGEMENT

9th - 12th Grade

5 Qs

quiz-placeholder

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PRODUCT/SERVICE MANAGEMENT

PRODUCT/SERVICE MANAGEMENT

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Shonvettia Murphy

Used 20+ times

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5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product?

Idea generation

Product screening

Concept testing

Feasibility analysis

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?

Should we regionalize the product?

Does the product need to be modernized?

Should we take the product off the market?

How can we make the public aware of our product?

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many businesses are using the technology developed by the space program to create

advanced new products.

marketing strategies.

updated brand names.

advertising techniques.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Underwriters Laboratory seal on an electrical product indicates

quality and safety backed by a testing organization.

a guarantee by the manufacturer.

the product can be returned.

standard grades established by the federal government

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A warranty that covers the entire product is known as a(n) __________ warranty.

full

limited

express

implied