Chapter 2" Marketing Basics"

Concept, cause, issue, image, or philosophy that can be marketed.

• price

• marketing mix

• channel

• idea

Money that a business has left after all the expenses and costs of running the business are paid.

• idea

• selling

• profit

• channel

Amount of money requested or exchanged for a product.

• Product service management

• target market

• purchase incentive

• price

Anything that can be bought or sold.

market planning

• market planning

• public relations

• product

• promotion

Activities involved in getting a product or service to the end users, and is also known as distribution.

• marketing mix

• place

• marketing information management

• channel management

Physical item that can be touched.

• purchase incentive

• channel

• good

• marketing plan

Process of communicating with potential customers in an effort to influence their buying behavior.

• promotion

• public relations

• purchase incentive

• product/service management

Type of promotion that focuses on creating a positive image of a company rather than the product.

• public relations

• customer

• target

• dynamic

Plan of action for marketing a product; it consists of the decisions made about each of the four Ps for that product.

product

• product

• market planning

• marketing mix

• good

Specific group of customers at whose needs a company will focus on satisfying with its products and services.

• channel management

• public relations

• good

• target market