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Sports & Entertainment Marketing- Unit 1

Authored by Deda Rush

Life Skills

9th - 12th Grade

Used 104+ times

Sports & Entertainment Marketing- Unit 1
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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' needs & wants.

marketing

market concept

sponsorship

target market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Idea that organizations need to satisfy their customers while also trying to reach their organizations' goals.

marketing concept

target market

synergy

cross-promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Potential customers with shared needs who have the desire and ability to buy a product

market

consumers

vendors

channel of distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific group of consumers that an organization selects as the focus of its marketing plan

target market

vendors

demographics

cross-promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistics that describe a population in terms of personal characteristics

demographics

sponsorship

marketing concept

synergy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Path a product takes from the producer to the consumer

channel of distribution

marketing concept

target market

endorsement

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The study of the choices and decisions that affect making, distributing, and using doods and services

economics

revenue

royalty

marketing concept

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