Marketing Mix Quiz

The overall marketing mix of a firm determines...

• The marketing objectives

• The marketing strategy

• The marketing segmentation

• The marketing quality

The Marketing Mix's 4 P's are...

• Promotion, Place, Price, Product

• Promotion, Plan, Price, Product

• Place, Plan, Product, Patent

• Place, Product, Price, People

Which is NOT an example of a product

• Big Mac

• Shelby High School t-shirt

• Carolina Panthers Game

• 2019 BMW

Which is an example of pricing

• Setting the price of a new pair of Jordan shoes

• Two sausage Biscuits for $3.00

• Selling your Panther's ticket for $100.00

• All of the above

What is an example of place

• Nike factory in Indonesia

• Nike Outlet store at the Yellow Mall, in Gaffney

• Hibbetts Sporting Goods website

• All of the above

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

That which can be touched

• Goods
• Services
• Marketing
• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

How/where a product will be distributed

• Price
• Place
• Promotion
• Product