Functions of Marketing

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

A team of workers approach customers in a mall to ask them their opinions about the upcoming political election and the candidates running for office.

• Marketing Information Management
• Product Management
• Selling
• Promotion

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.

• Market Planning
• Product Management
• Marketing Information Management
• Distribution

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 

• Distribution
• Market Planning
• Selling
• Product Management

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management

• Product Service Management

• Pricing

• Promotion

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

• Product Service Management

• Financing

• Distribution

• Marketing Information Management

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

• Promotion

• Product Service Management

• Financing

• Distribution

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

• Product Service Management

• Financing

• Pricing

• Marketing Information Management