Stukent - Chp. 3: Social Media for Business

How well customers are familiar with a brand and its products and services

• bounce rate

• interactions

• reach

• brand awareness

The percentage of those who visit one page of a website before exiting that website

• bounce rate

• interactions

• reach

• retention

How well your customers support your product or brand

• brand awareness

• reach

• customer advocacy

• bounce rate

A catalog of current and potential customers' email addresses

• interactions

• reach

• revenue

• email database

Digital marketing strategy of communicating with prospects and customers via electronic mail services

• brand awareness strategy

• email marketing

• retargeting strategy

• social media reach

Communication between a brand and an audience member (like, comment, retweet, etc.)

• interactions

• reach

• bounce rate

• retargeting

Analytics metric that refers to the number of users who have come across particular content on social platforms

• bounce rate

• interactions

• retargeting

• reach

Focusing on individuals that have bounced from your site

• bounce rate

• email marketing

• retargeting

• retention

Ability to keep current customers

• brand awareness

• retention

• social media reach

• interactions

Income a business makes from its products or services offered

• revenue

• reach

• cost of goods sold

• profit