Marketing Unit 1

According to the marketing concept, which option shows company commitment?

• Leaving marketing to the marketing department

• Teaching marketing to college marketing students

• Setting aside funds to research what customers want

• Pricing a product to maximize profitability per item

Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

• Channel management

• Product or Service Management

• Selling

• Promotion

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• Channel Management

• Product or Service Management

• Selling

• Promotion

By increasing awareness of the need for environmental controls, what has marketing done?

• Made buying more convenient

• Regulated the standard of living

• Improved the quality of life

• Added usefulness to products

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Offer products that consumers want to buy

• Persuade customers to buy its products

• Provide more products than consumers need

• Coordinate its marketing activities

Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?

• Market planning

• Risk Management

• Promotion

• Channel Management

Which marketing function helps businesspeople forecast how much will be sold in a given period?

• Market planning

• Risk Management

• Promotion

• Channel Management

What does the selling function involve that makes it so important?

• Setting high prices

• Displaying products

• Contacting customers

• Obtaining feedback from vendors

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

• Pricing

• Promotion

• Production

• Distribution

Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?

• Marketing research

• Advertising

• Public Relations

• Product Management