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Marketing Unit 1

Authored by Courtland Grimm

Life Skills

9th - 12th Grade

Used 28+ times

Marketing Unit 1
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40 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

According to the marketing concept, which option shows company commitment?

Leaving marketing to the marketing department

Teaching marketing to college marketing students

Setting aside funds to research what customers want

Pricing a product to maximize profitability per item

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

Channel management

Product or Service Management

Selling

Promotion

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

Channel Management

Product or Service Management

Selling

Promotion

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

By increasing awareness of the need for environmental controls, what has marketing done?

Made buying more convenient

Regulated the standard of living

Improved the quality of life

Added usefulness to products

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What does applying the customer-orientation element of the marketing concept enable the business to do?

Offer products that consumers want to buy

Persuade customers to buy its products

Provide more products than consumers need

Coordinate its marketing activities

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?

Market planning

Risk Management

Promotion

Channel Management

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which marketing function helps businesspeople forecast how much will be sold in a given period?

Market planning

Risk Management

Promotion

Channel Management

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