Relationship Marketing - Lesson 2 Homework

An individual or business that purchases the goods or services produced by a business

• customer

• buyer

• supplier

A marketing strategy with the goal of keeping individual customers over time by offering them products that meet your exact requirements.

• advertising

• relationship marketing

• blended marketing

• trainer marketing

The process of ensuring customer satisfaction with a product or service

• customer service

• marketing

• advertising

• relationship building

What does CEM stand for?

• correct education management

• customer education marketing

• customer effective management

• customer experience management

A feeling of devotion, duty or attachment to a product or company

• customer service

• loyalty

• relationship marketing

• honesty

There are two types of customers. What are they?

• external

• liberal

• loyal

• internal