Life Skills (6th Grade) Advertising/Violence Review

Define consumer

• forms of public communication

• user or purchaser of goods and services

• misleading

• a person other people admire and imitate

Define deceptive

• forms of public communication

• user or purchaser of goods and services

• misleading

• a person other people admire and imitate

• to influence or manage deviously

Define media

• forms of public communication

• user or purchaser of goods and services

• misleading

• a person other people admire and imitate

• to influence or manage deviously

Define manipulate

• forms of public communication

• user or purchaser of goods and services

• misleading

• a person other people admire and imitate

• to influence or manage deviously

Define role model

• forms of public communication

• user or purchaser of goods and servic

• misleading

• a person other people admire and imitate

• to influence or manage deviously

The purpose of advertising is to sell products.

• True

• False

Define the Bandwagon Technique

• when the experts or authorities talk about the effectiveness of products

• is intended to create the impression that everybody is using a particular product

• when famous or well-know people talk about how great the product is

• presents the results of consumer opinion polls or tests involving comparisons of similar products

• tries to create a sense of urgency and excitement by implying that this is a deal that is too good to pass up

Define Comparison Test Technique

• when experts or authorities talk about the effectiveness of products

• it is intended to create the impression that everybody is using a particular product

• when famous or well known people talk about how great the product is

• presents the results of consumer opinion polls or tests involving comparisons of similar products

• it tries to create a sense of urgency and excitement by implying that this is a deal too good to pass up

Define the Deal Appeal Technique used in advertising

• when experts or authorities talk about the effectiveness of products

• is intended to create the impression that everybody is using a particular product

• when famous or well know people talk about how great a product is

• presents the results of consumer opinion polls or tests involving comparisons of similar products

• it tries to create the sense of urgency and excitement by implying that this is a deal that is too good to be true

What is the name of the particular group that is most likely to buy a product after watching or reading an advertisement

• purchasing group

• consumer group

• target group

• supplying group