OCR GCSE PE Commercialisation in Sport

What are the main media influences in sport?

• Internet

  Video

  TV

• Social media

  Internet

  TV

  Newspaper/Magazines

• Instagram

  Facebook

  Snapchat

• Newspapers

  Magazines

Which of the following are not examples of the positive effects of the media on sport

• Raise awareness of sport

  Promote healthy active lifestyles

  Showcase sport's positive values

  Present positive and inspiring role models

  Motivate people to take part

• Generate revenue and attract investment for sport

  Generate revenue for charity Publicise a variety of sports and activities

  Provide examples of skills and tactics

• Improve inequalities by giving coverage minority ethnic groups and disability sport rather than traditional sports

• Make certain sports more fashionable

  Introduce new supporters to sport

  Educate spectators through analysis

  Celebrate effort and success

  Give sport a high status in society

Which is a positive effect of media in sport?

• Intrude on performers' privacy

  Showcase negative values and behaviour

  Undermine officials and their decisions

  Dictate event schedules and availability

  Obstruct spectators and participants

• Incite distrust and prejudice between groups

  Discourage activity by encouraging armchair spectators

  Alter competition rules and traditions

  Edit coverage so it is incomplete or biased

• Reduce spectator attendance at live events

  Reinforce inequalities by limiting coverage to traditional sports or social groups and under-representing women's, black and minority ethnic (BME) and disability sport

• Generate revenue and attract investment for sport

  Generate revenue for charity Publicise a variety of sports and activities

  Provide examples of skills and tactics

What does commercialisation mean?

• The influence of commerce, trade or business on an industry to make a profit

• The short video in between programmes on TV

• A newspaper article

• A radio advert

Which of the following is not a drawback for sponsor

• Difficulty of minority sports or those with little media coverage to attract sponsorship

• If the event is disrupted, media exposure and advertising potential are lost.

• If the sport or performers cause bad publicity, this reflects badly on the sponsor

• Uncertain investment – sporting success is not guaranteed

Who is involved in the Golden Triangle?

• Sport

  Sponsorship

  Media

• Players

  Performers

  Media

• NGBs

  Coaches

  Performers

• Athletes

  Media

  Money

Which of the following scenarios reflects the golden triangle in action?

• Children do a sponsored silence to raise money to buy table tennis equipment for their youth club

• A school receives funding from the National Lottery to build a new sports hall and posts the news on its website

• An amateur football club is given new kit by a nearby supermarket and wears it for a photo in the local newspaper

• An amateur netball club receives funding from Sport England to increase grass roots participation

Sponsorship is defined as:

• Financial support from an external benefactor

• Promoting a product through various formats

• A form of public support or approval

• Financial gain through sales

Media influence has a positive impact on sport, select the correct advantages to a sport.

• Increase in grassroots participation

• Increase in money to develop sport

• A sponsor's name is linked with the success of the team/player

• Scheduling to suit supporters

• More competition leads to more training demands

Media influence has a positive impact on players, select the correct advantages to players

• Higher wages

• Role models are formed

• More competition leads to more opportunities to compete

• Sponsor's dictate a player's behaviour

• More money to support player development