CB: Consumer Perception

The immediate and direct response of the sensory organs to stimuli.

• sensation

• sensory adaptation

• sensory receptor

• stimuli

Lowest level at which an individual can experience a sensation

• The absolute threshold

• Just Noticeable differences

• Subliminal Perception

• The differential threshold

why marketers try to change their advertising campaign regularly?

• to makesure customer buy more

• to make advertisement more attractive

• to reduce problem of sensory adaptation

• to reduce problem of adaptation

What is the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment?

• interpretation

• environmental analysis

• social verification

• outlook

• perception

We engage in ________because it is impossible for us to assimilate everything we perceive.

• selective perception

• Memorization

• mental desensitization

• periodic listening

• linear clustering

Jennifer believe that quality of KFC product are the same across all restaurant outlet. What shortcut has Jennifer used in this case?

• the contrast effect

• the halo effect

• stereotyping

• projection

"the stronger the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different". this theory is discussed in ____________

• The differential threshold

• the absolute threshold

• the subliminal perception

• constant stimulation

Which of the following is NOT true about marketing application of j.n.d

• Negative changes are not readily discernible to the public

• Product improvement are very apparent to consumer

• Product improvement: marketers wants to meet or exceed the consumer's differential threshold

• Price increases: more than j.n.d is desirable

Consumers actively choose stimuli that they want to see.

• Selective attention

• Selective exposure

• Perceptual Blocking

• Perceptual Screening

Advertisement for tea may show a young man and woman sipping tea in green,natural environment. the overall mood leads consumer to associate the drinking of tea with freshness and natural warmth environment. This is an application of ____________ concept.

• figure and ground

• grouping

• closure

• product placement