Social media in B2B marketing

An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.

• Marketer

• Consumer

• Influencer

• End-user

Social media sites started appearing in these years:

• 1997-1999

• 2005-2007

• 2003-2004

• 2008-2011

Which of the following answers is the correct rank order of the these top social media sites for B2B marketing from most used to least used?

• Facebook, YouTube, LinkedIn, Twitter

• LinkedIn, Twitter, Facebook, YouTube

• YouTube, Facebook, LinkedIn, Twitter

• Twitter, LinkedIn, Facebook, Twitter

Which marketing content methods are available to use on Facebook?

(select all answers that apply)

• Text

• Images

• Videos

• Live Videos

• Stories

Which of the following describes uses of LinkedIn? ( select all that apply)

• Resume & Jobsite

• Professional Social Media Site

• A Site that Offers Advertising Opportunities

• A Place for Business go to Attract Talent to their Company

What are the roles of individuals as a target audience for B2B marketing on social media? (choose all that apply)

• Influencers

• End-users

• Consumers

• Decision-makers

What is not the capability of social app according to media synchronicity theory?

• Parallelism

• Transmission velocity

• Reprocessability

• Convergence

Lower parallelism → Better communication performance.

True or False?

• True

• False

Collaboration means encouraging knoweldge sharing between trading partners.

True or False?

• True

• False

These are five reasons why small bussines should use social media to market their bussines, except...

• Reach a large number people

• Increase the traffice of website

• Gives the more goods for selling

• Build Credibility

• Search more money