Commercial Merchandising

what is our 4 merchandising basics?

• correctly assembled

• clean and perfect condition

• correctly priced

• staff always available

• immediate take away

When we should check for 4 basics at dept?

• when Michael do rounding

• before Commercial Review

• everyday with focus on best sellers

• Fridays only

Sales location has three element. what is this called?

• product dominance

• sales space

• display shelf

• buffer location

what is the importance of Dominance Wall?

• for customer to touch and feel the products

• for customer to know product benefits

• for customer to understand range grouping

• to draw customer away from hot spot

hmmm...whats wrong here?..look carefully

• untidy

• maximise usage of flexible space

• no stocks for blue jug

• no display for white jug

All IKEA merchandising starts with the range grouping. Always group the range first by FUNCTION. 2^nd grouping can be as below EXCEPT:

• Colour

• Material

• Style group

• Price

Why do you need to group your range?

• makes it easy for customers to find what they’re looking for

• to highlight add on product

• Gives co-workers an overview of the complete offer.

• All the above

Why we need to re-merchandise?

• Easy to do backflow

• Make it easier for coworkers to do other work such as doing PTAG

• Create space for new products

• to sell old stocks first

Which is the correct way to replenish?

• 
• 

when should we consider to change/refresh product at dominance wall

• every festivities

• every PCD change

• up to Comin

• when there is no stock for 1 day