Take the following steps to guarantee competitor monitoring of high quality as a powerful tool to analyse the market? Which is correct steps?

1. Put specific strategies and actions in practice.

2. Analyse these facts.

3. Collect the market facts.

4. Draw conclusions.

• 3,4,2 and 1

• 2,3,4, and 1

• 3,2,4 and 1

• 1,2,3 and 4

When is the period to do revision of pricing goals and tactics for the next FY?

• January-February

• December-January

• February-March

• March-April

Competitor monitoring create awareness. Which statements is false? (Multiple answers)

• Changes in competitors presentation of their range and services

• The latest services, cultures and retailing trends

• Competitors that have closed down

• Competitors location

When is to conduct competitor research and monitoring?

• November-February

• December-April

• December-March

• January-April

2. Which is correct input need when to do the pricing goals and tactics for the next Financial Year (FY)?

• Current decisions regarding pricing goals for the core range for the next FY

• Range and Commercial priorities as well as Commercial Calendar for the next FY

• Previous and non potential competition

• Knowledge about the previous and current market

Who is responsible to do the competitor research & monitoring?

• In Store Logistic (ISL)

• Sales

• Management

• Communication & Interior Design (ComIn)

In statement draw conclusions and apply them. Which is true? (Multiple answers)

• To be able to take price investment decisions proactive pricing that will drive volumes

• Pricing goals and the commercial planning for the next FY

• Tactical methods in the long term pricing strategy

• To compete, Low Price in Reality and competitor monitoring

What information will get from competitor visits? (Multiple answers).

• Compare the products and prices between IKEA price and quality level and the competitors

• Consumer perception of IKEA prices vs competitor price levels throughout the complete IKEA range

• To discover and follow patterns of behavior at the competitors during the year as well as over time

• About products, prices, comparable products and lowest price per function, product communication, style expressions, qualities, materials and services offered.

What is involve in determine specific actions when draw conclusion process? (Multiple answers).

• Decide what proactive price decreases are needed on product level, start looking at possible forecasts and calculate the results

• Find price investments potentials from growth and volume possibilities

• Provide a good foundation to be able to see similarities, challenges and possibilities regarding prices on the market

• Use the price and quality level to see the how the lowest market price on product level can be secured

How many steps involve in competitor monitoring to analyze the market and position as IKEA retailer within the market?

• 3

• 5

• 4

• 2