Increasing brand awareness for KFC

A good way to increase brand awareness for KFC is to

• have posters about burgers being easier to eat at work

• have a day at KFC where they give away chicken sandwiches FREE

• make a film about bad living areas for chickens

• tell customers that seafood restaurants are the healthiest restaurants

The best location for KFC is

• far away from the highway where cars drive

• a place where people said in a survey that they hate chicken

• on a busy street or highway so that many cars will pass by

• in a small mall where another business sells better chicken

What would not be a good marketing aim for KFC

• To have posters of KFC meals at a large event

• To add healthy choices for dieting KFC customers

• To show happy couples eating KFC on Instagram

• To change the famous KFC recipe

KFC will know if our marketing campaign worked if

• the customers that came stop coming

• people post bad reviews online about KFC

• more people order KFC meals after seeing our ads

• KFC online orders go down

In the email about marketing activity, KFC managers will ask

• if we like Wendy's burgers

• how we will see if KFC's sales go up

• if we gave charity to the poor

• how many friends we have