Creating Promotional Content in Sports & Entertainment

This is the first step that should be accomplished in creating the promotional content.

• Deciding on the goals to be accomplished by the promotional content.

• Establishing a budget to work with for creating the promotional content.

• Evaluating the results of the promotional content from competitors.

• Surveying customers to determine how much they will pay for the product.

This type of promotion attempts to create a favorable impression and build goodwill. It does not

attempt to sell anything directly.

• Product Promotion

• Institutional Promotion

• Industrial Promotion

• Commercial Promotion

This type of promotion is designed to promote and sell a specific product or service. It might

introduce a new business or explain new products and services.

• Product Promotion

• Institutional Promotion

• Industrial Promotion

• Commercial Promotion

This is the process of communicating with a specific group of people who are more likely to become customers.

• Industrial Marketing

• Commercial Marketing

• Product Marketing

• Target Marketing

The target market can be divided into groups with similar characteristics by using demographic, geographic and psychographic information. This is called:

• Diversification

• Commercialization

• Industrialization

• Segmentation

This is market segmentation that is based on characteristics such as age, gender, income,

ethnicity, occupation, and education.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Industrial Segmentation

This is market segmentation that is based on where customers and potential customers live.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Industrial Segmentation

This is market segmentation that is based on customers' interests, activities and values.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Industrial Segmentation

This is a very small segment of a larger market that has an identifiable and unsatisfied need.

• Industrial Market

• Niche Market

• Commercial Market

• Tiny Market

Shuffleboard is a sport that is very popular in retirement homes because of its low physical

fitness requirements. The fact that it appeals to OLDER people is a:

• Geographic Characteristic

• Demographic Characteristic

• Psychographic Characteristic

• Industrial Characteristic