Sports & Entertainment Marketing Fall Final Review

The rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized

• Opportunity Cost

• Productivity

• Profit

Buying based on needs, wants, priorities, budget, research, alternatives, thought, and reasoning

• Rational purchase

• Emotional purchase

A specific group of consumers a business wants to reach

• Customers

• Consumers

• Target market

• Segmenting

Marketing of non-sports products through association with sport

• Marketing

• Marketing of Sports

• Marketing through Sports

• None of the above

Growth of the S&E industry relies on consumers with free time; discretionary income and a desire for recreation

• True

• False

Money after paying living expenses

• Discretionary Income

• Savings

• Income

• Disposable Income

A group of people who share certain characteristics (For example, all people who can afford super bowl tickets fall into the same ___________)

• Segment

• Market

• Cohort

• Income level

Items offered in addition to the product to make it more attractive to the target market (For example, a warranty on FIFA 18)

• Product Line

• Product Mix

• Product Extension

• Product Guarentee

Features added to the basic product to satisfy additional needs and wants with a single purchase (Gatorade adding sports nutrition factors into their drinks)

• Product Line

• Product Mix

• Product Enhancement

• Product Extension

A group of similar products with slight variations to satisfy the different needs of consumers

• Product Extension

• Product Line

• Product Mix

• Product Extension