
Final Review - Sports & Ent. Marketing

Quiz
•
Other
•
12th Grade
•
Easy
Krystal Ware
Used 4+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The specific group of consumers you want to reach.
market segmentation
market share
positioning map
target market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the relationship between supply, demand and price?
high supply + low demand = higher prices
limited supply +high demand = higher prices
limited supply + high demand = lower prices
all of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 4p's of the marketing mix?
product, price, place, pollution
product, place, prada, promotion
product, price, place, promotion
place, product, polar, promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sponsoring a little league baseball team is an example of a __________ Strategy.
product
pricing
promotional
place
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ segmentation divides markets into physical locations.
behavioral based
demographic
geographic
psychographics
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Legal protection of words and symbols used by a company.
licensed brand
market share
product line
trademark
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A term used for various techniques used by security personnel to ensure a peaceful event for ticketholders.
capacity regulation
crowd control
event evaluating
spectator violence
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