Final Review - Sports & Ent. Marketing

The specific group of consumers you want to reach.

• market segmentation

• market share

• positioning map

• target market

What is the relationship between supply, demand and price?

• high supply + low demand = higher prices

• limited supply +high demand = higher prices

• limited supply + high demand = lower prices

• all of the above

What are the 4p's of the marketing mix?

• product, price, place, pollution

• product, place, prada, promotion

• product, price, place, promotion

• place, product, polar, promotion

Sponsoring a little league baseball team is an example of a __________ Strategy.

• product

• pricing

• promotional

• place

__________ segmentation divides markets into physical locations.

• behavioral based

• demographic

• geographic

• psychographics

Legal protection of words and symbols used by a company.

• licensed brand

• market share

• product line

• trademark

A term used for various techniques used by security personnel to ensure a peaceful event for ticketholders.

• capacity regulation

• crowd control

• event evaluating

• spectator violence

The flow of fans into a venue.

• ingress

• egress

• throughput

• bottleneck

________ parking lots are set away from the stadium and work by bussing patrons to the event.q

• alternative

• handicap

• premium

• satellite

The exclusive right of a sponsor to have its name and logo on a stadium.

• brand

• endorsement

• hospitality

• naming rights